Add auction listings websiteεργασίες

...- Real Estate Job Description: We are seeking a dynamic and talented Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing innovative marketing strategies to promote our real estate services and listings. Responsibilities: Develop and execute strategic marketing plans to drive lead generation and brand awareness. Create compelling content for online and offline marketing channels, including social media, email campaigns, website, and print materials. Collaborate with the sales team to create effective sales collateral and promotional materials. Conduct market research and analysis to identify trends, opportunities, and competitive strategies. Manage digital marketing campaigns, including...

I'm looking for a talented social media specialist who can craft compelling posts in Arabic for my real estate company. Our goal is to elevate our brand's presence across Facebook, Instagram, and Twitter, reaching out to families and real estate investors. We aim not just to increase our brand awareness but also to generate leads and promote our listings effectively. **Ideal Skills and Experience:** - Proficiency in Arabic; capable of engaging and culturally sensitive content creation. - Expertise in social media marketing specifically tailored to real estate. - Proven track record of generating leads and enhancing brand visibility on Facebook, Instagram, and Twitter. - Ability to target content specifically towards families and real estate investors. - Experience in vi...

...appealing and user-friendly Shopify store. 2. Functionalities: Implement all necessary functionalities for a fully operational e-commerce store, including product listings, categories, and a seamless checkout process. : Configure shipping methods and payment gateways to ensure smooth transactions for customers. 4. Invoicing: Set up a robust invoicing system to streamline the billing process. 5. Training: Provide training on how to effectively manage and use the Shopify store, ensuring our team is confident in handling day-to-day operations. Additional Information: Existing Website Reference: We have an existing website that can serve as a reference; however, it uses a different SaaS and operates in a different region. The design elements and functionalities fr...

...Google Business listings. Ideal candidates should have experience with the Google My Business API and a solid understanding of how to handle listings at scale. Requirements: - Fluent in Google My Business API usage - Proficient with both text and multimedia content management - Able to implement basic features for updating listings post-initial creation The project involves: - Creating a robust system for bulk posting to Google Business accounts - Incorporating capabilities for minor updates to listings, such as changing contact information or business hours - Ensuring the system can handle diverse content types efficiently, from text descriptions to high-resolution images and videos Ideal Skills: - Google My Business API expertise - Experience in managing...

...rental business. My primary goal is to optimize my property listings on Airbnb and VRBO to not only attract more guests but also enhance their experience from the moment they read about my property. Ideal Skills and Experience: - Fluency in both English and Spanish - Proven track record of optimizing listings on Airbnb ,BOOKING and VRBO - Ability to analyze current listing performance and identify improvement opportunities - Strong understanding of SEO principles and how they apply to property listings - Excellent copywriting skills, capable of creating engaging and informative descriptions - Experience in the hospitality or rental industry, with a focus on guest satisfaction Responsibilities: - Review and assess current listings on Airbnb and VRBO , BOOK...

I need a Freelancer to manually scrape data using provided Google Maps queries. We will provide a list of queries and you will perform the following steps: 1. Follow query link in browser 2. Go to each website listed in Google Business listings 3. Get Business name and Email address (from contact page) 4. Add data to Google sheet

...through compelling advertising banner designs. These banners will be the first point of contact between my products and potential buyers, so they need to be captivating, informative, and reflective of my brand's ethos. **Ideal Skills and Experience:** - Proficient in graphic design, specifically for e-commerce platforms. - Experience in creating advertising banners tailored for Amazon product listings. - Familiarity with branding and able to incorporate brand elements seamlessly into designs. - Knowledge of marketing and how to create promotional material that sells. **Design Requirements:** - The design must be visually appealing, aligning with the aesthetic quality of my wooden furniture. - It should include the product name and image, clearly showcasing what is being of...

I'm seeking an experienced WordPress developer to create a user-friendly B2C ecommerce website with specific functionalities integrated. My goal is for this site to start with less than 100 products but designed in a way that it can easily scale. Here's a quick rundown of what I expect: **Key Features Required:** - **Product Search Bar:** A powerful search function that enables customers to find exactly what they're looking for quickly. - **Shopping Cart:** An intuitive shopping cart for a seamless checkout experience. - **Payment Gateway Integration:** Secure payment solutions that cater to a variety of payment methods, ensuring convenience for all customers. **Ideal Skills and Experience:** - Proficiency in WordPress, specifically ecommerce platforms. - Experience...

Παρακαλούμε Κάνε Εγγραφή ή Κάνε Είσοδο για να δεις λεπτομέρειες.

hello, you need to create something like this- i will make it

I am seeking an efficient project manager capable of handling various tasks across multi...and proficiency in graphic design, content writing, web development, social media marketing, Amazon VA tasks, SEO, and digital illustrations are crucial. - **Main Objective:** Your primary role will be to increase efficiency, assisting me in managing my freelancing projects. This will enable me to put more focus on brand building, enhancing online visibility, improving website functionality, and optimizing Amazon listings. Your aptitude to create eye-catching visuals and your ability to boost social media presence will also be integral components in achieving the main goal of the project. Therefore, creativity, time management, and excellent communication skills are must-have qualiti...

I am looking for a skilled website developer with a specialty in e-commerce platforms. My ideal website will include: - Detailed product listings, offering descriptions to fully represent each item - Shopping cart integration, allowing customers to easily purchase multiple items - A system for customer reviews and ratings, providing authentic feedback for prospective buyers - Payment methods via credit cards and bank transfers Hands-on experience with e-commerce websites and payment solutions is a must. The ideal candidate should also demonstrate their capability to implement customer reviews and ratings. Your understanding of descriptive product listings will also be highly valued, as this is critical to the selling process on our site. A portfolio of your pr...

...backlinks ( Image, Article, Profile, Bookmark) Seeking a skilled SEO expert to elevate our presence in a very specific industry. With a focus primarily on product listings on our website, I require a professional who is adept at both on-page and off-page optimization. The right candidate will have a proven track record in effectively targeting niche markets and enhancing website visibility through strategic SEO practices. **Requirements:** - Proficient in on-page and off-page SEO strategies - Experience in keyword research tailored to specific industries - History of success in targeting niche markets - Ability to optimize product listings for maximum visibility **Ideal Skills and Experience:** - Strong understanding of current SEO trends and algorithms...

je voudrais un module pour la gestions vidéo et photos ,(check all photos video aprouvate admin ). /les client peux creer une galerrie photos,vidéo partager , ouvrire les gallerie aux amie pendant 5minute ou 20minute de temps :avec posibilité de stocker sur server et wasabie s3AND other moin chere regarde si tu comprend php developer LINK DEMO ADMIN /

...a unique and functional website that serves as a robust platform for project bidding, much like Freelancer. The main goal of this project is to provide an intuitive, secure, and efficient way for clients to post projects and for freelancers to bid on them. **Ideal Skills and Experience:** - Proficiency in HTML, CSS, JavaScript for responsive web design - Experience in integrating APIs for dynamic content update - Familiarity with UI/UX best practices to enhance user engagement - Knowledge in securing web applications from common security threats - Prior work on similar project bidding platforms or marketplaces (highly valued) **Project Requirements:** - Create a user-friendly interface that allows for easy navigation through various features such as project listings, bid...

...platform for advertising used cars, aiming for simplicity and the latest design principles. The website should stand out by allowing anyone to post ads directly without the need for registering an account, ensuring a hassle-free experience for our users. Here's what I envision for the project and what I expect from potential candidates. **Core Features Required:** - **Ad Posting Form:** A simplified form that enables users to quickly post ads. This form should capture essential details including the car's make and model, year of manufacture, price, contact information, ad title, description, and allow for image uploads. - **Search Functionality:** A robust search engine capable of filtering listings by keywords, car make and model, location, and price range. Thi...

...looking to create a captivating online store to sell a variety of physical products. My goal is to offer a seamless browsing and buying experience for my customers. Here's what I'm envisioning: **Key Features I Desire:** - **Search Functionality:** An intuitive search bar, allowing customers to effortlessly find exactly what they're looking for. - **Organized Categories:** Clearly defined category listings to help users browse through our range of products easily. - **Personalized Recommendations:** A system to suggest products based on customers' past purchases, enhancing their shopping experience by making it as personalized and engaging as possible. **Skills and Experience Required:** - Proficiency in web development with a focus on e-commerce platforms...

I am in immediate need of a highly experienced Shopify expert to primarily address some critical issues across my store. Skillful troubleshooting is required with a focus on: - Domain setup - Social media integration - Unspecified errors Since I didn't specify, I might also potentially mandate tasks related to website design, product listings, and payment gateway setup. Hence, familiarity in all these areas will be beneficial. Additionally, I am seeking someone adept in USA social media marketing, particularly with Instagram and TikTok. While the bulk of my work is completed, I need someone with an expert eye to bring everything seamlessly together urgently. Ideal candidates must be communicative, responsive, detail-oriented and have a solid background in Shopify sto...

...functionality for listing and managing products efficiently. - Implement features for retrieving order details and tracking information. - Establish a secure and reliable payment gateway integration. **Ideal Skills and Experience:** - Proficiency in PHP and experience with the eBay SDK. - Strong background in API integration and e-commerce platforms. - Demonstrated ability in handling product listings, order management, and payment solutions. - Problem-solving skills and attention to detail. - Excellent communication and ability to deliver within tight deadlines. I am eager to see detailed project proposals that outline your experience relevant to this project, especially past work that can demonstrate your capability to meet our requirements. This project is not just about te...

...backlinks ( Image, Article, Profile, Bookmark) Seeking a skilled SEO expert to elevate our presence in a very specific industry. With a focus primarily on product listings on our website, I require a professional who is adept at both on-page and off-page optimization. The right candidate will have a proven track record in effectively targeting niche markets and enhancing website visibility through strategic SEO practices. **Requirements:** - Proficient in on-page and off-page SEO strategies - Experience in keyword research tailored to specific industries - History of success in targeting niche markets - Ability to optimize product listings for maximum visibility **Ideal Skills and Experience:** - Strong understanding of current SEO trends and algorithms...

I need a meticulous freelancer to conduct online research and complete data entry for less than 100 listings on my directory website. This project requires: - Collection and entry of business names and contact information, such as phone numbers and email addresses. - Entry of descriptive information - Input of precise business locations and addresses. - Sourcing and uploading of one high-quality photograph per business listing (from website) The ideal freelancer for this project would have notable skills and experience in online research and data entry. High attention to detail is crucial for the accuracy of business details. Moreover, ability to source and select high-quality photos will be greatly beneficial.

...not only involve the uploading aspect but will also require basic editing skills to ensure that the images stand out and comply with Amazon's stringent requirements. **Key Responsibilities:** - **Image Uploading:** Efficiently upload product images provided by me to the designated Amazon seller account. Consistency and attention to detail are crucial to ensure all images align with the product listings accurately. - **Image Editing:** Perform basic editing tasks on the product images. This includes adjusting brightness and contrast to optimize the visual appeal and clarity of the images. The objective is to enhance the product's presentation without altering its authenticity. - **Quality Assurance:** Before uploading, verify that each image meets Amazon's image...

...ecommerce website where I can showcase and sell my physical products. The website should be visually appealing to potential customers and easy for me to manage. This is the template i like to do for my site, please check. Key aspects I need you to focus on include: - Product listing: Ensure my product listings are clear, straightforward, and informative. Experience in creating engaging product descriptions is a plus. - Shopping experience: The checkout process should be smooth and user-friendly. Experience in boosting conversion rates will be highly beneficial. - SEO and marketing: I want customers to easily find my products online. Therefore, experience in SEO and digital marketing is greatly appreciated. -Protection and security: Ensure the website i...

I will add a portal frame to a SketchUp model. with 2 times revisions if needed

...not only involve the uploading aspect but will also require basic editing skills to ensure that the images stand out and comply with Amazon's stringent requirements. **Key Responsibilities:** - **Image Uploading:** Efficiently upload product images provided by me to the designated Amazon seller account. Consistency and attention to detail are crucial to ensure all images align with the product listings accurately. - **Image Editing:** Perform basic editing tasks on the product images. This includes adjusting brightness and contrast to optimize the visual appeal and clarity of the images. The objective is to enhance the product's presentation without altering its authenticity. - **Quality Assurance:** Before uploading, verify that each image meets Amazon's image...

I'm seeking an experienced freelancer to create a Google business profile without a physical address, implement a website showcasing product listings and enhance its search engine visibility to target local customers. Key tasks include: - Create a Google business profile using only a phone number - Design a user-friendly website primarily for product listings - Employ advanced SEO strategies to optimize visibility on search engines primarily for local customers Ideal candidates would need to have both website development and SEO expertise. Competency in creating Google business profiles is a definitive plus. In line with the main goal of increasing online visibility, they should also provide evidence of previous projects wherein they improved the ...

I would like you to add an EXTERNAL page and an EXTERNAL Form into Wordpress. The added Page and Form should come with WP header and footer as per others WP pages. Your way of doing this should be as simple as possible. You have to write a simple tutorial for this, and then show me how to do this. Both page and form's link should be able to add to the header menu. The form you added should be submitted back to itself and should insert data into MySQL as it worked at the original location. Attached herewith my Wordpress dashboard screenshots.

...talented individuals who can both dazzle with their graphic design skills and weave compelling website narratives & social media content, all while being fluent in Chinese. **Key Skills and Experience Required:** - **Graphic Design Prowess:** Your portfolio should showcase a wide range of styles and a keen eye for the aesthetic that captures and holds attention. - **Website Design Expertise:** A proven track record in designing user-friendly eshops/websites that not only look beautiful but convert visitors into loyal customers. - **Fluency in Chinese (Mandarin):** The ability to communicate effectively in Chinese is crucial, as it'll be key in tailoring our platform and product listings to cater to our target market. **What You'll Do:** ...

...for talented individuals who can both dazzle with their graphic design skills and weave compelling website narratives & social media content, all while being fluent in Chinese. **Key Skills and Experience Required:** - **Graphic Design Prowess:** Your portfolio should showcase a wide range of styles and a keen eye for the aesthetic that captures and holds attention. - **Website Design Expertise:** A proven track record in designing user-friendly eshops/websites that not only look beautiful but convert visitors into loyal customers. - **Fluency in Chinese (Mandarin):** The ability to communicate effectively in Chinese is crucial, as it'll be key in tailoring our platform and product listings to cater to our target market. **What You'll Do:** - Conce...

I'm in the process of creating an informational website specifically designed to display our array of books and highlight our talented authors. To best cater to our needs and aim, I’m looking for a freelancer with a knack for developing user-friendly, visually appealing websites with the following specifics in mind: - **Website Functionality Requirements:** - An engaging interface that showcases our books and authors in an attractive, organized manner. - Integration of a review and rating system that allows readers to engage with our content by leaving feedback on our books. - A robust content management system (CMS) enabling us to effortlessly update book listings, author information, and other content without needing advanced technical know-how. - ...

We connect to a lot of Apps through REST API. We are looking to pull more types of data. We already have built all the functionality to retrieve data so its mostly configure to retrieve new types of data. 1. It a plus if you have worked with REST API before but not required. 2. You do have to be an experienced PHP Developer. 3. We website is built with WordPress so WP experience is a plus.

...have already prepared a comprehensive list. **Requirements:** - Data entry. Enter our business information on websites from a list we provide - Ability to ensure accurate business information across all listings, including but not limited to: business name, address, phone number, and service descriptions. - Familiarity with the United States' digital marketplaces is crucial to effectively target local customers. **Ideal Skills:** - Strong communication skills to report progress and any challenges encountered during the listing process. - Detail-oriented nature to guarantee all listings remain consistent and error-free. - Proven track record of successfully listing businesses in online directories, with references or a portfolio as evidence. - Creativity in suggest...

Παρακαλούμε Κάνε Εγγραφή ή Κάνε Είσοδο για να δεις λεπτομέρειες.

...comprehensive job board platform aimed at facilitating a seamless connection between job seekers and employers across various industries. Given the project specifics, here’s what I envision and require for this project: **Key Features Needed:** - **Job Posting:** An intuitive interface for employers to post job listings easily. - ** Invoice:** Generate invoice for the employers for cost per posting - **Search Filters:** Robust search functionality that enables users to filter job listings based on their skills, desired salary, location, and other relevant criteria. **Primary Goal:** - The core mission of this project is to bridge the gap between job seekers and employers, ensuring a smooth hiring process. **Target Audience:** - My platform is designed to cater to ...

...inventory levels are optimized based on trend analysis and sales data, preventing stockouts or overstock situations. You'll also be responsible for adjusting strategies based on analytical insights. **Requirements:** - Proven experience managing Amazon Seller accounts with a track record of improving sales and customer satisfaction. - Expertise in image and video optimization to enhance product listings. - Strong understanding of competitor analysis and pricing strategy to position our products competitively. - Ability to conduct thorough SEO keyword research is a plus. - Excellent analytical skills for effective inventory management. - Outstanding customer service skills. **Ideal Skills:** - In-depth knowledge of Amazon's Seller Central platform. - Proficiency in S...

We are a seller on eBay. We also have a website (through Big Commerce). We are looking for a developer to create software that takes our listings from eBay and pushes them to our website. The listings will show on our website exactly as they show in our eBay store, except with a discounted price on our website. We hired a company to perform this service (), and they have for the past 10 years. Something happened to this company recently and they are no longer operating. We are looking for a replacement for this service. ESA would copy our eBay listings and update our website every hour, every day. This way, any edits/changes we made within our eBay listings would automatically update the same listing on our website. Q...

I am looking for a data miner to meticulously comb through Indeed to identify job listings related to lead generation across the United States. The goal is to compile a comprehensive log sheet that includes the Company name, Contact email, and Job title from these listings. Following the data collection, the task extends to sending a tailored email to these contacts, pitching our specialized lead generation services. **Key Responsibilities:** - Navigate through Indeed to find lead generation job listings in the USA. - Record detailed information of each listing, specifically the Company name, Contact email, and Job title. - Utilize the gathered information to email a customized template that introduces our company, outlines our services, and provides our contact infor...

Hi Muhammad A., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

1.) Optimize My Amazon Listing - my listing on UK marketplace 2.) Add to USA marketplace 3.) Rank it top 5 for my keywords Will pay a maximum of $50 for this project, milestone only released upon successful ranking! 1.) My listing is terrible needs optimisation , I also have a video I would like to add. 2.) Add the listing to USA for me, I can't seem to duplicate it across. 3. Please see attached keywords I would like my product to appear first page at least for these keywords! I need a amazon expert in the field! I am willing to spend no more than 5usd a day on a PPC campaign for 10 days max. My account is individual amazon account. The rest I will leave in your magic hands :) Please see keywords below to rank: Keyword large android tablet large android t...

...or Magento, with an ability to customize our chosen platform to resemble Amazon’s functionality. - Strong background in designing UI/UX that enhances customer satisfaction and engagement, mirroring the intuitive layout of Amazon. - Experience in integrating a wide range of payment gateways and ensuring high levels of security for all transactions. - Knowledge in setting up and managing product listings, including categorization, descriptions, and images, akin to Amazon’s comprehensive product pages. - Capability to implement SEO best practices and develop a content strategy that aligns with Amazon's approach to attract and retain customers. - Familiarity with Amazon's review and rating system, and ability to incorporate a similar feature to build trust and c...

I'm see...individual who specializes in Facebook marketplace product posting. Success for this project will be measured by a sales profit of $3000 or higher. You will be responsible for: - Posting top winning products without any niche restriction, considering the fact that a specific niche wasn't chosen - Not limited to any specific gender targeting for the products as it was indicated that the product listings will target all genders Essential skills and experiences: - Previous experience in posting on Facebook Marketplace and driving substantial sales - Excellent understanding of top winning products - Ability to work promptly as the project needs to be completed ASAP I'm looking forward to seeing your strategies for delivering top-notch results in a short tim...

...research skills for competitive pricing and accurate part description - Excellent organizational skills to handle bulk listing efficiently - Ability to write clear, concise, and appealing product descriptions - Knowledge of SEO practices for eBay listings to enhance visibility - Skilled in photo editing to present parts attractively **Key Project Requirements:** - List over 200 used car parts on eBay - Conduct research to determine competitive pricing for each part - Write engaging and informative descriptions for each listing - Optimize listings for search within eBay - Edit and upload photos of car parts, ensuring clarity and appeal - Regular updates and clear communication throughout the project This project is perfect for someone who enjoys the challenges of a dynam...

...for misrepresentation of self or product. I'm looking for a seasoned freelancer who can address and rectify this problem so my products can be fairly represented and approved without issue. Ideal skills and experience for this job include: - Proven success in resolving Google Merchant Center misrepresentation issues - Robust understanding of the rules and regulations surrounding physical goods listings - Ability to effectively communicate with Google Merchant Center support team if needed - Strong knowledge of SEO and Google Merchant Center optimization strategies - Attention to detail and commitment to adhere to Google's standards and policies. Time is of the essence as I have products we need to sell. I look forward to working with a freelancer who can swiftly an...

...seamless registration process for new users. - **Shopping Cart Functionality:** Verify that the shopping cart operates smoothly, allowing users to add and remove products with ease. - **Payment Processing:** Test the reliability and security of our payment processing system to ensure transactions are completed without errors. - **CRM Integration:** Validate the process of creating leads and managing user information within the CRM. - **E-commerce Admin Settings:** Confirm that product listings, order management, and other admin settings are functioning properly. - **Data Entry & Admin Tasks:** Perform regular updates to product listings, user records, and order statuses to maintain system accuracy and efficiency. **Ideal Skills and Experience:** - Pr...

I'm seeking a skilled marketer, preferably with experience in book promotions, to help me launch and promote my cookbooks. This project will serve to enhance and promote my brand, and requires the following: - Assisting ...promotions, to help me launch and promote my cookbooks. This project will serve to enhance and promote my brand, and requires the following: - Assisting me to successfully list my cookbooks on Amazon. - Directing me on how to effectively advertise and conduct promotions for optimal exposure and sales. Ideal candidates will have previous experience in book promotions, strong knowledge with Amazon listings, and advancements in advertising strategies. Time sensitivity is crucial for this project, as I need it completed ASAP to capitalize on stretching market...

...presence. Here's what we are aiming for and what we expect from our freelancer partner: **Key Objectives:** - **Improve Search Engine Rankings:** Elevate our website's position on major search engines to increase visibility. - **On-Page SEO Focus:** We want a detailed focus on content optimization to make our product listings and content more appealing to search engines. - **Keyword Strategy Implementation:** Leverage the keyword research we've already conducted to optimize our website effectively. **Ideal Skills and Experience:** - **SEO Expertise:** Proven track record in improving search engine rankings for e-commerce sites, especially in the furniture retail sector. - **On-Page SEO Knowledge:** Deep understanding of content optimization, including meta...

I'm in need of a skilled website designer who can produce an attractive and user-friendly e-commerce website. Here are the requirements: - The site will host physical products and therefore, needs to have product listings. - A shopping cart is a must, to allow customers to select and hold their desired products as they continue browsing. - To facilitate payment upon purchase, the website will need to have a secure payment gateway incorporated. Ideal Skills: - Prior experience in designing e-commerce websites. - Knowledge of online secure transaction systems. - Talented in creating visually appealing and user-friendly designs.

I'm seeking an expert proficient in WordPress and the Dokan plugin to help improve my e-commerce website, especially in the areas of multi-vendor, product, and order management. Key enhancements include: Multi-Vendor Management: - The ability for multiple vendors to manage their own products, transactions and order fulfillment. Product Management: - Efficient management of product listings, categorizing products effectively and ensuring that data inputs and edits are swiftly applied across the platform. Order Management: - Streamlining the process of tracking, processing, and delivering orders. Customize Development: - Implementation of custom developments as per the needs of the e-commerce platform. Ideal Skills and Experience: - Strong track record in impl...

I'm launching an ambitious project to create an HR Consultancy Ecommerce Subscription Portal Website that caters to candidates, employers, and recruitment agencies. With PHP & MySQL at its core, the portal will feature dedicated modules for Super Admin, Admin, and Staff, alongside capabilities for managing users and generating reports. Key Features and Ideal Skills Required: - **Comprehensive Management Systems**: For candidates, this means a robust platform for resume upload and storage, job application tracking, and a mechanism to match skills and experience with job listings. For employers and recruitment agencies, an advanced system for job postings and edits, resume search and filtering, as well as candidate shortlisting, is crucial. - **Tech Stack Expertise**...

I'm seeking a skilled photo specialist who can bring my pictures to the next level. While pursuing this endeavor, your main objectives would be: - Making adjustments to photo brightness and contrast - Removing any detected blemishes or imperfections - Including text or watermarks to the images The ideal freelancer for this task should showcase considerable experience in their proposal. Having familiarity and prowess with Lightroom is of utmost importance, as this is my chosen editing tool. I'm looking forward to working with someone who can elevate the quality of my images while preserving their original essence.