Professional Website Redesign for Wedding Photographer in WordPress using Divi

? PROJECT DESCRIPTION: I am in search of a highly skilled and creative web designer to undertake a complete redesign of a current website, which is based on WordPress. The main goal is to create an engaging and captivating experience for visitors that reflects the essence and quality of services provided by a female wedding photographer. ? PROJECT OBJECTIVES: The primary goal of this project is to completely transform our current WordPress-based website to exceptionally showcase the services of a wedding photographer. We aim to create a captivating and authentic experience for our visitors, conveying both the elegance and modernity that define our brand. Furthermore, we want to ensure that the new design resonates particularly well with our target audience, consisting of individuals from the upper-middle and upper classes who value quality and contemporary style. ? DESIRED EXPERIENCE: I am looking for a professional with proven experience in designing WordPress websites, especially using Divi and creating custom child themes. ? WEBSITE DEVELOPMENT: The selected designer will develop the new website in a subdomain dedicated solely to the redesign process. Once completed and approved, the new site will be migrated to the main domain. The website will be built using a custom child theme of Divi, fully utilizing the potential of Divi's page builder. In the WordPress installation on the development subdomain, the Divi child theme will be configured and ready to use, along with an API number already included in the Divi's general settings. Additionally, secure FTP access will be provided to the designer to ensure efficient and asynchronous collaboration. ? VISUAL INSPIRATION AND REFERENCES: The new design should draw inspiration from the current website's visual direction but enhanced with elements and details that reflect the evolution of my brand. Taking inspiration from the following websites: - Indirect Competitors: [login to view URL] and [login to view URL] - Visual Inspiration: [login to view URL] and [login to view URL] ? PAGES TO DEVELOP FOR DIFFERENT DEVICES: - Home - About Me - Filterable Portfolio - Photography Project (Gallery) - Couple Photography Service - Wedding Photography Service - Engagement Photography Service - Blog - Blog Post - Contact - Thank You Page - FAQs ? PROCESS AND RESOURCES: Once the assignment is confirmed, a low-definition wireframe will be provided as a guide for the strategic layout approved by the photographer. ? COLLABORATION AND COMMUNICATION: Communication will be conducted through [messaging platform/email/voice meetings], maintaining fluid communication and respecting deadlines. ? CONTENT USAGE: Images from the original website will be used to guide the redesign. The designer should extract them using appropriate methods to maintain quality. As for text content, the use of placeholder text (Lorem Ipsum) of appropriate length is recommended to achieve a balanced and appealing design. However, at this stage, please feel free to include any real text written by you, if you prefer to work with actual content. ? ADDITIONAL REQUIREMENTS: Proposals that include examples of previous projects with a similar aesthetic and efficient optimization of loading times will be highly valued. ? ACCESS DETAILS AND IMPORTANT DATES: All access details to the WordPress installation, FTP user, current website domain, and low-definition wireframe will be provided to the selected professional for the execution of the assignment. ? DELIVERY EXPECTATIONS: Final delivery of the project is expected in the form of design files, utilized assets, and any relevant documentation. ? PREVIOUS EXPERIENCE AND DELIVERABLE QUALITY: Drawing from past experiences, we kindly request all interested designers in this project to conduct thorough quality assurance (QA) checks on the deliverables before submitting any final proposals. We place significance on all versions of the website, with a notable emphasis on the mobile version, which is pivotal for user experience. However, we emphasize the importance of maintaining the same level of professionalism and attention to detail for both desktop and tablet versions. We firmly believe that every detail matters, and each version should mirror the quality and style we aim to convey. We sincerely appreciate your commitment and dedication to crafting an exceptional website in all its forms. ? POSSIBILITY OF FUTURE COLLABORATION: There is potential for future collaborations if the working experience is satisfactory for both parties. Proposal reception deadline: Sunday, August 13. Assignment confirmation: Monday, August 16. Delivery deadline: Monday, August 23, 2023 (7 business days). ? CLOSING: I am enthusiastic about the prospect of working together on this website redesign project, which holds great significance for me and my business. I eagerly await your creative proposals and look forward to collaborating with you to achieve a stunning website. This assignment could be the first of others that may come in the short and medium term. - - - - - Aditional Info - - - - - ? User Persona Profile for this Wedding Photography Website: Name: Andrea Thompson Age: 28 years Occupation: Marketing Manager Location: Metropolitan City Marital Status: Single ➡️Description: Andrea is a 28-year-old young professional working as a marketing manager in a technology company. She resides in a metropolitan city and is an active user of social media platforms, particularly Instagram and TikTok. She possesses an elegant and modern lifestyle and enjoys sharing her experiences and special moments online. ➡️Interests and Hobbies: Andrea has a penchant for the latest fashion and style trends, which is evident in her attire and aesthetic choices. She loves discovering new dining places and indulging in gourmet food experiences. She relishes traveling to luxurious destinations and capturing photos to chronicle her journeys. ➡️Online Behavior: As an avid user of Instagram and TikTok, Andrea dedicates considerable time exploring visually appealing content. She follows fashion, travel, and lifestyle influencers that align with her fresh and modern taste. She delights in stumbling upon new brands and services through social media and anticipates visually engaging and easy-to-navigate websites. ➡️Motivations and Needs: Andrea seeks a wedding photographer who comprehends her modern style and preferences. She desires her wedding to be captured elegantly and distinctively, yet with a fresh and contemporary approach to photography. She envisions a website that mirrors this blend of elegance and modernity, allowing her to intuitively and emotionally connect with the photography services. ➡️Website Expectations: Andrea anticipates discovering a website exuding a modern and elegant aesthetic. She desires effortless navigation, enabling her to visually explore wedding and engagement photography portfolios in an appealing manner. She aims to establish an emotional connection with the photographer's work, envisioning how her special moments could be captured. Additionally, she values clear information about services offered and availability for her planned wedding date. ➡️Key Phrase: "Capture the most special moments of my wedding with a touch of modernity and elegance." ➡️Summary: Andrea is a young professional with a modern and elegant aesthetic. An active social media user, she seeks a wedding photographer capable of capturing her wedding in a unique and fresh manner. She seeks a website that mirrors her style, enabling her to visually and emotionally engage with photography services. Authenticity and creativity in photography hold significance for her, as she desires a photographer who can seamlessly blend elegance and modernity in their work. Thanks!