Task 1:
Read the following article (link at the bottom):
Jason Hwang and Clayton M. Christensen, Disruptive Innovation In Healthcare Delivery: A Framework For Business Model Innovation, Healt Affairs, 27, No. 5 (2008: 1329-1335
a) Provide a short summary of the article above
b) Explain the concept of disruptive innovation, and give examples
Task 2:
a) What type of business model / value configuration has these businesses ?:
- Über
- Toyota
- Dental
- Netflix
- McKinsey
- Hospital
- Norwegian flight company
- Moods of Norway
- Wikipedia
- Apple
b) Netflix and McKinsey uses various types of business models. Explain the main
differences between these two models.
c) Select one of the businesses from a). Use Osterwalder´s frameworks to draw up
a business model for selected activities. Describe the various elements in the
business model. Discuss what is most important in the business model for
business to compete in its market.
Need to be done in 24 hours!! If you know, or it may be possible that you don´t deliver in time, do NOT bid !
I am unsure of how long it should be, and how much you can write based on the questions, so it´s up to you, but I envision 1700 words +
- Link for the article: [login to view URL]
- The Osterwalder business model is attached as a photo
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