Website development

1. About the project The Rail Tourism Awards is a joint project by the European Travel Commission and Eurail. In 2023, the awards will take place for the third edition, and we aim to launch the Awards website. The Rail Tourism Awards are given to marketing campaigns that effectively promote train travel as a sustainable tourism model throughout Europe. Namely, the awards aim to: • Contribute to the European Green Deal and its goals, particularly in its ambition to cut greenhouse gas emissions and achieve climate neutrality by 2050. • Promote rail tourism among travellers as a clean, healthy form of transportation and as an alternative to reduce the often-heavy carbon footprint of tourism-related transportation. • Give visibility to European destinations and promote sustainable travel experiences. Watch a short video presenting the Awards concept; here is a description of the 2022 edition. 2. Goals & Audience The website’s goal is to promote the awards, provide all necessary information about the project, facilitate application processes, and serve as a hub for previous editions and best cases. The website aims to attract marketing professionals and people working in tourism and rail from all across Europe. The awards are open to national tourism organisations, destination management organisations, rail organisations/ carriers and other companies/ entities with operations in travel and tourism or marketing/ advertising agencies. 3. Timeline & Budget • Project kick-off: Beginning of February • First stage - Website launch: 1st April (To open awards applications, other functions can be launched at a later date) 4. Web Description & Content A simple visual website with easy navigation following the hierarchical model, branching off into separate pages for more details. The homepage to feature: • About (short awards description, linking to a separate page with more details) • News (short news announcements, linking to separate pages) • How to apply (application criteria, linking to a separate page with a JotForm embedded for applications) • Jury (jury members’ photos and bios) • Previous winners – visual/ name/ category (linking to a separate page with a short description/ video/ jury quote) • Experts say (video reflections from juries on winning campaigns) • Photo Gallery (previous awards ceremonies) • Organisers (short info on ETC and Eurail) • Contacts/ Privacy The website will build on the colours and design of the Awards logo, mixing ETC and Eurail branding and visual identity. Details are to be provided to the selected consultant. You can already consult Eurail digital library here. 5. Websites for reference • European Design Awards: [login to view URL] • European Excellence Awards: [login to view URL] • EU Travel Tech: [login to view URL]