Hi there, this job sounds like a great fit for my skills and experience! I have been deeply involved in the influencer marketing space since 2007. I have successfully built and managed brand awareness, outreach and influencer campaigns across a wide variety of niches.
Here are just a handful of brands I've worked with:
Southwest Airlines - Mondelez Global (specifically Ritz Crackers and OREO) - Legally Addictive Foods - Fred Segal - Merlette - Gourmia - Community Coffee - Warner Bros/DC Comics - Elijah Craig Bourbon - Evan Williams Bourbon - Lunazul Tequila - Larceny Bourbon
Content Lead, Method1, 2022 - 2023
As the Content Lead at Method1, I guide social and influencer strategy for our Spirits clients, including Elijah Craig, Larceny Bourbon, Evan Williams Bourbon, and more.
Accomplishments: Engaged over 100 influencers across 30 different influencer marketing campaigns
Guided influencer campaigns that generated multiple millions in impressions and reach, increasing brand awareness and market share
SVP Brand Strategy, HireInfluence, 2013 - 2017 As the Senior VP of Brand Strategy, I guided both the internal brand strategy for the company as well as the creative influencer marketing campaign strategies of our clients.
- Accomplishments - Campaign lead with all clients, including Mondelez (CPG division, including OREO and Ritz Crackers), Southwest Airlines, Community Coffee, Warner Bros, D.C. Comics, and more
Thanks for your consideration. I look forward to hearing back!