Brand Identity Development and Positioning

I'm looking for an accomplished brand strategist to help shape and refine the foundational elements of our brand. The primary focus is to develop our core values, mission, vision, positioning, purpose, voice, tone, and story, unifying these diverse elements to create a cohesive and compelling brand identity. Based on the responses provided it's crucial our brand reflects the following: - Core values: Trust, Innovation, Quality - Mission: To provide exceptional products/services and inspire and empower others - Vision: To become a global leader in our industry and enhance the lives of people Ideal candidates will have a deep understanding and experience in: - The cultivation and implementation of brand strategies - Communicating these brand elements effectively - Aligning brand narratives with targeted audience expectations - Ensuring brand continuity across all channels Please include examples of previous work relevant to this project in your proposal. Your innovation and originality will be much appreciated as we navigate the establishment of our brand's identity. Here is our introduction:- [login to view URL] Here is our backstory:- [login to view URL]