SWOT ANALYSIS

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ASSIGNMENT 1 Report. Length of report: 1000 - 1200 words. . Requirements & Expectations: A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing [login to view URL] organisation can be either a Singapore or an international company; that produces physical products for consumer markets. You should provide information about the organisation’s background, current operations, product offerings, product positioning, geographic markets, financial situation, distribution network, etc vis a vis its competitors. Description -Provide an elaborate background about the organisation and its competitors (Do not use Any Models ie Porter’s Five Forces, Positioning Maps). -Clearly Identify Strengths, Weaknesses, Opportunities’ and Threats (At least 5 points in each quadrant of drawn SWOT Table) -Discussion and Explanation of SWOT elements [Elaborate on each points identified in the respective quadrants] -Layout of report, professionalism, English – grammar & spelling. -Referencing (In text citations & Reference List). At least 5 references are required from 3 sources for this entire report. [login to view URL] Layout of Written Assignment, 1st page:Table of Contents followed by body of assignment. Assignment must be in report format with headings and sub-headings. 2. Type written with Times New Roman or Arial font size: 12. 1.5 or 2x line spacing. Single or double side printing. Reference list is on the last page. Module Text A Preface to Marketing Management. J. P. Peter & [login to view URL], Jr (2015) 14th Edition, McGraw-Hill, NY Other References Marketing Management: An Asian Perspective, [login to view URL], P., K.L Keller,. S.H.,Ang, S.M Leong, C.T Tan, C (2009) 5th Edition: Pearson Education Print ISBN: 9789810679934

Research Writing

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