Dear,
I experienced in Digital Marketing, especially Social Media Optimization (SMO) and Social Media Marketing (SMM) for Facebook and Instagram.
They are three steps marketing strategy which have to be done to develop our Business, they are Brand Awareness, Customer Considerations and the last is Customer Decision which probably has Yes/No result, Yes means we will have transactions, No means they will skip our product's Ads and hopefully they remember to come to us.
Internet are now easily to find around us, it's already become our friend in any time and place. Almost 80% People using Internet for their daily life. For us, as a businessman Internet become the most popular and the right strategy for Brand Awareness which focus on attracting customers's attention.