buyers behaviour (marketing Project)

Title page Executive summary Table of contents 1. Introduction 2. Create a list of 10 mobile phone and plan options 3. Participants, rankings, and explanations 3.1 Participant 1 3.1.1 Brief introduction of the participant 3.1.2 The participant's rankings of the 10 mobile phone and plan options 3.1.3 The participant's explanations of the rankings: the summated discussion of each option 3.2 Participant 2 (Repeat the key contents mentioned above) 3.3 Participant 3 (Repeat the key contents mentioned above) 4. Analysis of responses 4.1 Theoretically based differences between participants 4.1.1 Differences on personality 4.1.2 Differences on motivation and values 4.2 How do these differences influence participants' rankings 4.2.1 Effects of personality 4.2.2 Effects of motivation and values 5. Recommendations 5.1 Characteristics of likeliest customers 5.2 How to attract these customers by applying the theories of learning and memory 6. Conclusion Reference list Appendix (if needed) this project has to be done before 10 April 2013.