When I make a video, I don’t want viewers to think that it looks cool. I want them to find the content so compelling that they buy the product or use the service. Advertising isn’t an art form for editors to show off flashy effects, it’s a medium for information, a message with a single purpose: to sell. 99% of videos I see miss this simple objective. Why?
Because the people who made them don’t have the necessary experience & qualifications in advertising & don’t spend time on the idea behind the video.
• I make videos that communicate & sell. I should know how by now. I’ve created (written, directed, shot, edited or a combination thereof) literally hundreds of videos & TV commercials after running an advertising company in New Zealand for 15 years. A selection are on www.mango.shanefiler.com.
• I’m a published author (a US novel, & UK comics). So know how tell a story. Stories are powerful. Just ask Apple.
• I’ve a Degree in Marketing.
Great but how’s this help you?
Well, I offer a price-point to create something that you will be happy with, I will be happy with, & more importantly — will connect with the target market of your product or service & show tangible results to your business — it’s that simple.
What I can do for this budget:
• Script
• Live-action filmed elements with 1-2 talent
• Animate any still/product images/text
• Voiceover
• Music
• Make the process easy, exciting, & hopefully fun!
If you need any further info, please drop me a message.
Shane