What features the site should have...
- User Registration
- Account Page
... allow to change user details
- Reports Page
... show list of ads, status of ads, show winnners/losers, etc
- Integrate a free support ticket/knowledge-base system
What are the reports?
Very simple really. Google Adwords has the functionality to create a daily report of the ads that you are running. That report can then be emailed to you each time it runs in an XML format. This system should receive all of the reports via email from Google for each user. Parse the XML report, and show a list of all ad groups & ads, and the current status of winners/losers for each group. This should be easy to navigate with a simple expandable tree structure.
Winners & losers are picked by using this formula ([login to view URL]).
When the report is ran each day for each user an email is sent out and notifies the user their report is ready to view and will attach a summary report to the email, as well as a link back to the site where they can view the report online.
The reports are simple. Nothing complicated.
Here is a video example of the site I would like created showing the functionality and the whole process a user would go through. [login to view URL]