Hi, Solar systems are highly competitive market today in India, yet the retail participation & awareness still in early stage. majority of solar acquisitions, if I am not wrong are found in hospitality industry, other heavy industrial purpose, so its important for me to understand which direction you want to go ahead, so that I could design the digital marketing strategies accordingly.
however, prima facie, I would advise we shall focus on growing brand recognition via social media engagement, useful content, user education content etc including advertising in form of PPC to multiply the reach.
I was working with a renewable energy company previously so know this market decently. can we talk on this sometime?
Best, Gaurav