Design a Global Brand Identity for p prestigeous and exclusive Jewellery brand

The family name of Mollière is one of France's oldest and most noble. A long association with prestige objets d'art and the diamond trade is documented in history. Whilst the name is not at this time familiar in the world diamond / jewellery retail trade, our family legacy spans many hundreds of years, and incorporates French Royalty, ancient history an intriguing stories that have been hidden for generations. The family are now considering a step into a new direction, a step into retailing - and a step to show their many generations of skill and creativity.. The truth can now be unearthed. The marque of quality and integrity has remained a part of our family since the day the first gems were found in india many hundreds of years ago, and trade routes between India and Europe were first established. More significantly, the name is very closely linked to The Royal Palace Of Versailles, King Louis XIV and other very significant figures in history, including Jean Batiste Tavernièr, the name accredited with finding the 'Bleu Du Roi' or 'Hope' Diamond - which now resides in the Smithsonian Institute in Washington DC For generations, the family have been a prominent and prevolent provider of rare gemstones, fine quality goldsmiths and silversmiths and a legacy that dates back to the King Of France. We are now looking to move into the limelight, with a jewellery brand befitting to the history that surrounds our family. Whilst we need to retain our integrity and exclusivity, we would like to explore the possibilities to continue to supply the many VIP's and heads of state that we have always dealt with over the centuries of trade that we have built up, as well as attracting new clients around the world. We need a gifted and talented designer to create our own unique identity.. A designer who can understand the intricate needs of such a history, and who can create ideas that will carry the brand into the 21st Century. This task requires a designer who is sensitive to the history, significance and importance of this task, as well as being very creative, imaginative and who can understand all the elements required for this brand development. The family have their own coat of arms, or crest that predates some of the oldest ever recorded, the name derives from a farming, and land owning community from Gascony in France, and has survived in this pure form for more than a thousand years. It is attached here in 2 slightly different forms - the circular image is from a cuff link image, the long image is from an official source. You will need to study and understand the coat of arms / as well as the history of France - and the kings & Queens thereof. The Brand does not yet exist, and so this opportunity represents a very rare chance for the right designer - It has never existed in the form of a retailer or as an associated seller of diamonds. The family sourced diamonds for the King of France, and other leading world dignatories and still to this day, the legacy has been passed down through the ages, and the family are considering entering into the retail Diamond and high quality jewellery business. This is the task: To design an identity and brand name for 'Maison De Mollière - this must include a copyright logo, a brand identity and a style with which they can produce a selection of jewellery. Several collections will be produced under the 'Maison De Mollière' label. We will also need designs for these in the future.. We will only initially need designs for the Brand Name 'Molliere' and for the first collection, 'GiGi' - to be released in a few months - 'Gigi' will be a collection of 5 platinum diamond engagement rings, of high quality. The brand represents a young, modern and wealthy woman of today. We are seeking a world-class design, for a world class product