Hi,
To complete the job, the first step that we will take is to ask you to fill a one page brief, the goal is to understand your activity, your USPs, your target and how we can mesure your ROI.
The second step will be to ask you for a "Read only" access to your account, so we can review your account and generate reports to achieve the account audit.
We will provide and Audit Report that will include our diagnosis on each component of the account (Campaign setting, structure and targeting, Keywords and negatives, AdTexts, etc.)
Here is an overview of the structure of the report:
1. Account Organization (Structure, Campaign Settings, Conversion Tracking, Ad Group Focus...)
2. Keywords (Keyword list, search querries, match types, low quality score, opportunities to expand the keyword list)
3. Negative Keywords (missing negatives, ad negatives from search querry report, conflicts between negatives and keywords...)
4. Ads (creativity, typos, call to action, a quantity and variety, use of DKI, display URLS...)
5. Other features (extensions, remarketing....)
For each item, we will provide the action plan to improve your conversions.
We are aware that our bid is above the range you are offering, but we are proposing a high quality and complete service. We can offer ongoing account management if you wish, at a convenient hourly rate.
Please do not hesitate to contact us to discuss your project further (we are reaching the characters limitation in this plateform :-) )