Advertising and Advertising Technology Writer Needed ASAP

>Please write an article on: Not all Real Time Bidding (RTB) Players are Created Equally. > # of words: 800 - 1200 words - Im looking for Quality NOT quantity. I would rather have a shorter articles that is full of info and insight than a long drawn out article. >That includes the following keywords: Online advertising, Display Advertising, real time bidding, RTB, ad exchange, DSP, cpm advertising, demand side platform. (1-3 times throughout the article) >Do not keyword stuff - article must read naturally. >This is for an article that is being written by a CEO in the Advertising industry. I want to generate an article based on his personal thoughts, experience, and share these ideas with the industry. Therefore, use executive grammar, spelling, vocabulary. > This article should SELL RTB (use buzz and power words). The reader should finish reading this article by saying "whoa...I need to start using RTB asap. This is amazing!" or "Wow, this CEO knows his stuff...I want to give his company business." Therefore, words should reflect this. Good use of vocabulary, spelling, and grammar are essential for this to be accepted. > Must be informative (include statistics) >No Fluff. > Please do not mention any websites in the article. However, I do want to see some stats....so please reference the source of the stats so we can validate. > Use a 1st person, formal style of speech. > You agree that I may publish the article with my name or my pseudonym and non disclosure agreement (NDA) > Write in US English. > Write an introductory paragraph. Then, sub headings. Within each sub heading elaborate on the sub heading. > Close article with a concluding paragraph. > Article should include but not restricted to: 1. RTB History – Why / Where / Who / When /How 2 Evolution (Auction Based Media Buying)– Old vs Next Generation RTB platforms . What are the differences – A. buckets of 1000 vs individual impressions B. ROI trends C. Cost – cost of not bidding – what can be done to curve this cost D. Mobile and Video – future trends If you see other areas you would like to include to please do and we can review if relevant. > Please use common sense. > Do not count the article name as part of the total word count, spell check and proof read. Have fun! Great opportunity to really show your stuff.