My work would start with a brief conversation about your company. It's demographic, products purposed market share, and what basic need it fills all play a part in how one designs this logo. From the logo a full corporate identity package should be planned including letter head business cards and envelopes. Further investigation will provide a marketing plan, implementing a website, SEO, ads if needed complete with planned/timed market presentation. After this market analytics should be done to check the effectiveness.