Hello!
I really think that we can help you! We are a young internet marketing company that comes with an old but almost inexistent approach in the actual market, the professional psychological approach of the marketing strategy towards the consumer.
Considering the fact that you will sell toys, we should be the perfect fit!
Why? Well, that's what we do, we observe which basic impulse (Or socialized impulse) is related to the product or service, and we adapt the strategy to that, in order to drive the desired behavior in the individual.
For example, in your case, it's very easy because it's about the parental instinct, which is one of the most powerful. We know that because one of our projects was about "Home delivered vegetables". Considering the fact that it's about food and the audience interested in it were women, we decided to pull the same string, the parental approach ( Family, Safety, Health, Certainty of all of those, etc.).
The results were like this: From 90 to 10.000 likes and 600+ orders Organically in just 91 Hours. The city went crazy about the idea in the following weeks and it was on TV, newspapers and also blogs even if this WASN'T something new.
If you are interested in this kind of approach, we are waiting for your feedback! If not, I really wish you good luck in your product launch!