Critically evaluate the extent to which stakeholders, BOTH internal and external, can impact and influence a firm’s brand equity.

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Module Learning Outcomes 1. Critically evaluate the role & impact of internal and external stakeholders when building and developing service brands. 2. Analyse the salient role of customers’ service experiences in brand formation. Assignment Remit Given the fact that strategic brand management may now be at the heart of most successful service organisations consider how stakeholder groups (internal/external), influence customer value and customer equity. You are required to write a report (3000 words) as shown below: Critically evaluate the extent to which stakeholders, BOTH internal and external, can impact and influence a firm’s brand equity. Your response should include a variety of relevant industry examples to underpin your discussions. Format Electronic Format Requirement required. This is an individual assignment and should be submitted in Report format. Havard References needed with 100% Original Academic Writing, Generic Grading Criteria for HE work at Level 7 apply to this assignment.--Postgraduate Level. ESSENTIAL READING is essential, please check the attachment for details.

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