## BIO
**PERSONAL DETAILS**
Place of Birth: Athens, Greece
Date of Birth: 15 April 1968
Family Status: Married
Military Service: Served at the Greek Air Force
**WORK EXPERIENCE**
**2003 – Present
IMAGIC Advertising Athens, Greece**
Managing Director
MAJOR ACCOUNTABILITIES
? Development of the strategy and tactical plan of this newly founded Integrated Marketing
company
? Organisation and coordination of the functional departments, assignment of tasks and
creation of job profiles (organisational structure)
? Generation of the company image and portfolio of services and products
? Creation of the marketing and sales plan, organisation of the sales department and training of the account managers
? Setting-up the links with all external suppliers and collaborators
? Budget allocation among the different activities
? Coordination of the day-to-day activities of the company
? New account acquisition
? Development of maintenance of a customer database and a Customer Relationship Management (CRM) philosophy
**2002 - 2003
Novartis Pharma Consulting Munich, Germany**
EMEA Cardiovascular Franchise Manager
MAJOR ACCOUNTABILITIES
Being responsible for the cardiovascular business of Novartis in 15 countries (Europe, Middle-East and Africa; EMEA) and leading a multinational group of people (30 Product Managers, 15 Marketing Managers) through marketing excellence, my main responsibilities include:
? Achievement of top market share performance and market leadership of the cardiovascular products in each country and the region as a whole.
? Development of the regional marketing strategy for the cardiovascular portfolio of the company, to secure high-quality marketing plans and their implementation
? Co-ordination of the marketing activities for the cardiovascular products in each country of the region.
? Development of best-in-class promotional material (sales aids, advertisements) by working directly with the local Marketing Department and agencies.
? Planning of successful product launches, swift roll-out of new strengths, line extensions, launch readiness reviews.
? Planning and execution of major patient programs to boost the development of the brands.
? Alignment of strategies and activities with the Global Brand Team (GBT) and transfer of information from the GBT to Novartis branches and vice versa. Implementation of global branding.
? Co-ordination of sales force activities to ensure optimal Share of Voice in all countries, support to local marketing teams in devising optimal detailing strategy, challenging of the incentive system, training of sales reps.
? Best practices sharing across the EMEA region.
? Representation of the EMEA region in relevant regional and global meetings.
**2001 - 2002
Novartis Hellas Athens, Greece**
Product Director
MAJOR ACCOUNTABILITIES
? Implementation and management of product strategies according to global and / or regional (EMEA) marketing parameters.
? Development of marketing according to Novartis standards and establishment of annual and quarterly sales forecasts.
? Development, implementation and adaptation of the tactical plan (targeting, communication program, key messages, etc.) in line with the strategic product objectives and the targeted sales, Market Share and Market Share Growth.
? Effective communication within the organisation to ensure the motivation and alignment of sales force and other key people and the achievement of product objectives.
? Development of strong working relationships with key Opinion Leaders and main customers to support current and future product objectives.
? Development and continuous update of knowledge on therapy, product and market.
? Anticipation of future trends in disease management and market environment which are likely to affect the performance and potential of the products.
? Control of budgets, forecasts and expenses and periodic assessment of the marketing mix of the products to evaluate cost effectiveness (ROI) and results.
? Proposal of accurate Market Share / Market Share Growth grids for individual products that had to be agreed with and implemented by Sales Force Management.
**2000 - 2001
Bayer Hellas Athens, Greece**
Sales Representative
MAJOR ACCOUNTABILITIES
? Implementation of best-in-class sales strategies to achieve top sales and market share performance of the anti-infective and cardiovascular products
? Management of budgets to ensure optimal resource allocation to activities with a high ROI
**1998 - 2000
Genome Therapeutics Corp Boston, USA**
Senior Scientist
MAJOR ACCOUNTABILITIES
? Development of Gene Chip Technologies for drug discovery
? Deployment of the pharmacogenomics strategy of the company
**1996 - 1998
Harvard Medical School Boston, USA**
Instructor / Post-Doctoral Fellow
MAJOR ACCOUNTABILITIES
? Development of Novel Technologies for Genetic Diagnosis
? Promotion of the products of our R&D to the biotechnology industry
? Teaching of students at the level of PhD and M.S.
**EDUCATION**
**1998 - 2000 Harvard University Extension School Boston, USA
**Special Studies in Administration and Management
**1993 - 1996 Medical School, University of Newcastle Newcastle, UK
**PhD, Oncology
**1989 - 1992 University of Athens Athens, Greece**
[login to view URL]., Biology
**PROFESSIONAL MEMBERSHIPS**
2001 – 2003
Member of the Hellenic Society of Pharmaceutical Marketing
1993 – 1998
Member of the American Association for Cancer Research
1993 – 1996
Member of the British Association for Cancer Research
**SPOKEN LANGUAGES
** English, French, Greek
**INTERESTS AND ACTIVITIES
** Reading, travelling, squash, tennis
**PUBLICATIONS**
Numerous publications in peer-reviewed journals and books. Available upon request
## Area of Expertise
Marketing, Branding, Concept design, Logo design, Writing, Documentation, Web site design
