Andrea A.

I specialize in assisting companies to increase their businesses by offering a hands-on digital strategy that can lead to conversion rate optimization and turn more traffic into actual leads or customers. I have an extensive digital background with over 8 years experience, mostly in online publishing advertising and as a conversion rate optimization specialist. I am passionate about deep-diving into data to find out about user behavior and draw smart and pragmatic insights to generate result-driven approaches. I research, plan and optimize user's experience with the website in order to generate more income. Key Roles: - Data Gathering/Tracking - UX/UI Testing - Heatmaps, Mouse Tracking, Landing Page Testing - User Research & Analytics - A/B testing ideas and Hypothesis - Web Personalization ideas with segment-based targeting - Reporting and evaluating the process Feel free to contact me if your website fails to deliver the expected results.