“How to Communicate Clearly During Organizational Change” by Elsbeth Johnson

Hello, i need a four page article on this topic its for a business managment class. These are the guidelines that were given to me.

1. Abstract

a. A brief summary / overview of the article

2. Introduction: (10 pts)

a. Begin your analysis by introducing the authors and date of publication, and then identify any key points

Introduce the author(s) (last names), year of publication and a brief executive summary of the article.

Bazerman and Tenbrunsel (2011) explore …

3. Body: (Total: 40 pts)

Use each of the items listed below as headers.

a. Identify and evaluate the value of the key points (10 pts)

Example:

(header) Authors’ Key Points

Bazerman and Tenbrunsel’s article (2011) explores five possible reasons behind ethical breakdowns in organizations, calling it a leadership “blindness,” and offer solutions:

• Explore unintended consequences when conceptualizing strategic goals

• Determine conflicts of interest and confront them

• Take ethical responsibility for outsourced work

• Pay attention and investigate even trivial infractions quickly and thoroughly

• Examine possible overvaluing of outcomes and ensure unethical behaviors are not encouraged

Break down each of the author(s) points, use key words as headers and elaborate.

b. Evaluate author’s effectiveness in “selling” the ideas contained in the article (10 pts)

Example:

(header) Authors’ Effectiveness

Examine any examples offered to each of the points – how clear were the concepts and how well did the author(s) convey the points?

c. Provide your analysis of the value of the article to both American business AND global business (10 pts)

Example:

(header) Application to American and Global Businesses

Examine the value of this article – why is this information important to American and global businesses?

d. Identify specific examples of how the article relates to the material in this class (10 pts)

Example:

(header) Relevance to Class Materials

Identify ways the article relates to the text, discussions and presentations offered in this class – was this idea or concept covered in class?

4. Summary/ Conclusion: what you personally learned from reading this article (10 pts)

Example:

(header) Summary: Personal Lessons Learned

Personal reflection – what did you gain from reading this article?

5. APA formatted references page (10 pts)

Check APA format requirements: in-text citations, References page, indentation, punctuation, etc.

NOTE: A simple summary of the article will result in a low score. You are expected to critically analyze the article using the concepts studied in this clas

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