Aliona K.

Products development and art direction - Offers about introducing certain types and categories of the products - Naming, product concept - Working on package type (bottles, polyethene, cardboard and so on) with the package manufacturers - Package design concepts - Package design management (working with designers, photographers, artists and package manufacturers) and package production control (optimal cliché layout, terms, delivery etc) - Package design and production control for the private label goods manufactured abroad Advertising: - Creating commercial offers to be used by the sales department - Writing the advertising articles for the website, for catalogs and leaflets - Developing the advertising concepts, creating slogans - Managing the development of the POS-materials (from idea to placement, through design and printing) - Media advertising (magazines, radio, TV), creating the screenplays for the ads. - Outdoor advertising, including non-standard projects - Organizing the participation in the exhibitions (applications, stand design, catalogs, invitations and so on) Administrative work: - Planning the work of the department, including the work on separate projects (using Gant's diagrams) - Advertising budgets (creating, control) Legal aspects - Organizing and record-keeping of the copyright agreements for all of the pieces of design, photography and art used in the production development and advertising - Controlling if the package designs and marking and advertising correspond with the acting law requirements