Financial Research & Profitability Analysis
Introduction Nike, first called Blue Ribbon Sports was established January 25, 1964 while Phil Knight a student at Oregon University and coach Bill Bowerman started selling what is now called Asics footwear out of their automobiles. As business grew and their distributorship with Asics was nearing an end, they decided to create a new image and business for themselves within the sports footwear industry. On May 30, 1971 BRS was now called Nike, a new business identity deriving from the name of the Greek Goddess of Victory headquartered in Beaverton, Ohio. To this day, Nike is THE most valuable brand among sports businesses in the world and continues to dominate the industry...
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