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@MktgSpecialist
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Member since September, 2016
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Roberto Bertinetti

Συνδεδεμένος Εκτός Σύνδεσης
Online Marketing Expert with 7+ years exp with advertisers like Rocket Internet (top EU advertiser, Top 10 worldwide on Google and Facebook), Expedia, Zalando, 1&1, etc. Actually managing a 7 digit budget as Chief Marketing Officer of a Rocket Internet Venture, biggest EU digital incubator, famous for its Online Marketing best practices. Thanks to strategic and operative mastery in various channels, my expertise is ideal to exploit to the limit synergies in: SEM (my little baby), SEO, Facebook Ads, Display, Remarketing, Affiliate, CRM, Mobile Apps, Partners. I don’t like to consider myself a consultant, but more an entrepreneur sharing knowledge. I know exactly what it means to put your money in a marketing campaign, and this is how I like to work with people: thinking as if those money were actually mine. Verticals: eCommerce, Real Estate, Fashion, Travel, Financial S., Price Comparison, Ticketing/Coupons, Food Delivery, Furnitures, Web Hosting, Legal Services, Health.
$55 USD/ώρα
2 αξιολογήσεις
3.1
  • 100%Ολοκληρωμένες Εργασίες
  • 100%Εντός Προϋπολογισμού
  • 100%Εντός Χρόνου
  • N/AΡυθμός Επαναπρόσληψης

Portfolio

Πρόσφατες Αξιολογήσεις

  • image of Qualiteamsrl Commission based Adwords creation and management €250.00 EUR

    “Great professionalism and knowledge. Excellent communication throughout the whole project. Will definitely consider for future work.”

  • image of Tidesride Create/Manage a PPC Campaign $66.20 USD

    “Roberto is simply amazing. You can tell immediately he has a first class expertise. Complete knowledge in all the different aspects of marketing, strategy, tools, operative work... the whole package! Besides this job being relatively simple, I had the chance to discuss with Roberto some marketing topic and he gave me a clear roadmap on how to proceed with my marketing strategy, something that was not due and which denotes his level of professionalism. Highly recommended, will hire again for sure!”

Εμπειρία

Head of Online Marketing

Oct 2014 - Nov 2015 (1 year)

Management of the company's Online Marketing global department: - 4 continents with a team of 10 people - Strategic, operative and tech-related tasks (hands on approach) - Account structuring, creation, management and optimisation for 10+ channels (included SEM, Display, Facebook, Twitter, Mobile App Marketing, Retargeting, Affiliation, Partnerships, CRM, Email Marketing, GSPs) - Processes automation (Python). - Tracking concepts and attribution modelling (cross device/channel)

Chief Marketing Officer

Oct 2014

Management of the marketing department: • Branding campaigns strategy • SEO department management (hands on approach): - Linkbuilding - Content creation - Mobile SEO specific development - Technical SEO • Online Marketing department management (hands on approach): - A/B testing - Market reach maximisation under KPI constraints - Mathematical modelling (eg. bidding, budgeting) - Performance oriented budgeting for all channels - 7 digits budget management

Online Marketing Intelligence | Online Advertising | PPC | SEM | SEA Consultant

Aug 2013 - Sep 2014 (1 year)

deltamethod puts together highly sophisticated technology with world class Online Marketing experts, always developing new leading strategies in the SEA world. As consultant, my main tasks were: - Project management and strategies development - Accounts Analysis - High spending Accounts creation and optimisation - Constrained portfolio optimisation - Data driven bidding models creation - Budgeting - Quality Score Strategies implementation - Statistical modelling - High quality Ads optimisation

Media Buyer, Sales and CRM

Aug 2012 - Jul 2013 (11 months)

Management of the global email marketing and Display campaigns • A/B testing & customer segmentation to optimise open/click-through rates • Creation of lifecycle email campaigns and new strategies for customer retention • Database Managing (SQL) • DEM editors, web agencies and advertisement concessionaires network development • Daily analysis and optimisation of conversion metrics, traffic volumes and target CPOs • Support to creative materials development (banner, DEM)

Εκπαίδευση

Master of Science in Finance

2009 - 2011 (2 years)

Bachelor in Business Administration

2006 - 2009 (3 years)

Πιστοποιήσεις

Google AdWords Advance Search Exam (2015)

Google

Google Search Advanced

Google Advanced Display Exam (2015)

Google

Advanced Display Exam

GMAT - score: 720 (2011)

GMAC

Logical GMAT test, 99th perfentile

Deltamethod Academy Exam (2014)

Deltamethod

Search Advanced Exam

Πιστοποιήσεις

  • Google Adwords 2
    90%
  • US English Level 1
    88%
  • Google Adwords 1
    83%

Επαληθεύσεις

  • Συνδεδεμένο Facebook
  • Προτεινόμενος Freelancer
  • Επαληθευμένη Πληρωμή
  • Επαληθευμένο Τηλέφωνο
  • Επαληθευμένη Ταυτότητα
  • Επαληθευμένο Email

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