The Board of Pfizer considering the possibility of enlarging its market share and dominant present and therefore its presence in pharmaceutical industry. You have been requested by the Board of Pfizer submit a report for its attention which will identify the key environmental factors, trends and critical success factors within the industry. You also, expected to advice on the potential M&A with AstraZeneca. Furthermore, your group is also expected to make recommendations based upon the organisation’s internal attributes as to potential future strategic options the Board should consider.
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