Search Engine Optimization, Submission and Paid Placement Guidance

I'm working with a company with a Web site that's not been optimized for Web search, submitted to search engines or advertised via paid placement on search engines. We want to do all of that to drive qualified leads to the site for our product. The site operates in a region (East Bay of San Francisco, CA, USA) and provides a very specific service (acoustic ceiling removal in homes) so that has to be taken into account in terms of generating leads that are qualified. I'm looking for someone who can do the following for us: 1. Analyze site (including new content and changes we are in the process of making) and recommend tweaks to content that will improve search engine performance. 2. Submit site to search engines, ensureing that at least the key ones are covered. We can help in terms of copy and wording for the description (from the standpoint of how the company markets its services), but will need assistance from someone experienced in SEO to help guide us on this, and we'll look to you to do the actual submission part. 3. Help us set up a paid placement program across the key search engines, advising on keywords and ad copy, and doing the legwork in terms of setting each campaign up, monitoring results and adjusting. 4. Suggest any other ways we should consider spreading the word and/or improving search engine performance, such as other sites to get links or ads on. For bidding purposes, feel free to break these tasks into logical buckets with prices for each. Also, anything that has an upfront cost and an ongoing cost, feel free to break that out accordingly. And finally, if it makes sense to provide a fixed and variable cost (e.g., on #3, a set up cost for a basic test and then a cost per additional search engine added or similar), then break it out accordingly. ## Deliverables All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). ## Platform Unix