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Marketing Presentation on the use of NFC in Garment Branding


I have an important presentation that i need to develop for a customer next week regarding NFC technology. We need a Powerpoint to be developed. I have the ideas for the bones of the presentation and the Freelancer will need to do further research to be able to write a persuasive power-point. There is some further links online which will help get further information to persuade.

The information below gives the bones of what I am wanting the presentation to be:

1. Develop the benefits of the below into entertaining slides.

Security: Add a chip to each label so that it is one of a number and included in the batch, consumers then know and can trace that garment back to ensure it is genuine. Allow consumers to report those in the counterfeit trade.

Social: Customers can scan the chip to enjoy and find out where their product originated from. See inspirational videos of the design team and learn more about the brand. Sign up to an exclusive club so that next time they scan a garment in store it gives them a discount. This brings customer loyalty and causes your brand to go viral through social media. I am looking into developing an animated video which will need to be embedded within the presentation.

Stock: Through running a scan in store, you can see which isles need replenishing and order extra stock in at the end of each day to allow a JIT inventory management system. This will reduce the excess stock required and enable maximum sales through your network of stores. Customers can scan the code to order an alternative size to be delivered to their home. The store guard will be alerted when an item is stolen and given traceability for 100 meters from the shop so can catch shoplifters.

2. Produce a series of slides showing how the NFC technology works.

Some further detail can be sent later. We do need somebody that can research links and pull together the technical information in a way that is easy to understand.

4. Develop a call to action asking them to work with Weavabel to help them harness the technology.

We would need an editable version of this presentation so that we can make final tweaks and add our logo etc to it. The presentation would need to fit in with the Weavabel brand so would need to match the colors shown on our website etc.


Ικανότητες: Δημιουργική Συγγραφή, Διαφήμιση, Τεχνική Συγγραφή

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