Artificial Nails Marketing Research

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Artificial Nails Marketing Research (sorry the project is only for a female researcher, UK based, native English speaker) Market Research How big is the Artificial Nail market in Europe? What’s the Artificial Nail market growth trend in the recent 3 years? What is the pricing trend in recent 3 years? What’s the top 3 Artificial Nail brands in the UK market (by sales)? What’s their market share？what’s their profitability? What is the customer feature? e.g. Brand loyalty? Price sensitivity? Age group? Purchase frequency？ What’s their customer purchasing habit? Online or in stores (boots, Superdrug etc) or supermarket or shopping mall? Buy one or multi-buy? Competitors Research: UK TOP 2 and 3 these two brands: What’s their product positioning or selling proposition? How frequently these brands update new nail design? What’s their best selling category? By shape? Colour? Design? What’s their customer feature? What are the top 3 issues causing bad reviews? (e.g. difficult to apply/ product not lasting longer / can not find fit nail shape / can not find the color or design / poor quality / too expensive) What sale channel do they use? What online platform? What real store retailer? Own store?

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@amybrownthatsit

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@tianaonline

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