Integrated Marketing Communication Plan 2

Ακυρώθηκε Αναρτήθηκε Πριν 5 χρόνια Πληρώθηκε κατά την παράδοση
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Integrated Marketing Communication Plan

1) Executive Summary

(2 page summary of the market, opportunity, product, pricing, distribution, and promotional programs including your expected results).

2) Review of Marketing Plan

a)Market Analysis


1. Segmentation approach

2. Targeting 


3. Positioning

b)Product Strategy

c)Pricing Strategy

d)distribution Strategy

3) Promotion Program Situation Analysis

4)Analysis of Communication Process

5)Budget Determination

6)Developing and Implementation of Integrated Marketing Communication Program

a)Overall promotional objectives

b)Advertising

c)Personal Selling

d)sales Promotions

e)Publicity

f)Direct Marketing

g)Internet Marketing

7). Monitor, evaluate and control IMC program

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