Camp Bike Hike is looking for a digital marketing candidate to set up and manage its: Social Media Marketing (SMM). (Facebook (already set up), Instagram (already set up), and Twitter (already setup); PPC (Facebook); Amazon Affiliate Shopping & Possible Google AdWords; SEO; Email marketing using Mail Chimp.
Camp Bike Hike is an Amazon Affiliate store. The Website launched in 2016 and has an online storefront and micro social media presence. Our goal is to work with the candidate to rapidly expand the company’s brand presence through various digital media channels. In doing so, we plan to create brand awareness amongst the niche outdoor/ sporting goods community and through the implementation of PPC, Google, Amazon, and targeted promotions. We also intend to funnel this interest level to sales transactions from the Amazon Affiliate platform.
Short-term goals and expectations with the candidate are the following:
Significantly increase Facebook & Instagram followers and enhancement with PPC.
Design a creative portfolio to be used for testing responsiveness.
Run rigorous and creative audience testing of Facebook advertising for weeks 1&2.
Run one rigorous cycle optimization based on feedback and analytics for weeks 2&3.
Review sales funnel conversion rates and optimize if/when necessary.
Deliver weekly updates and reports (funnel, cohorts, demographics, sales executions).
Establish a presence on the search engines. While DDS realizes that it will take time to establish the top position, our expectations are to see a significant enhancement with our Search Engine Optimization as we have little presence and several issues with our current website.
Create an SEO audit to learn strengths, weaknesses, and opportunities.
Start tracking keywords and search phrases; compare DDS rankings to competitors.
Optimize pages for specific keywords and phrases.
Change content to feature high-volume search phrases and easy wins.
Provide a weekly report on the initiatives implemented and the results.
Perform Amazon Affiliate store uploads using WooCommerce account. DDS’s competition is sparse and we believe by utilizing the analytics and campaign set up by the candidate, DDS can emerge as the top Outdoor/ Sporting goods store brand on both platforms.
We intend to brand using high-quality pictures, branding and analytics utilizing the campaign set up by the candidate.
Candidate should posse’s strong skills:
Amazon Affiliate E-commerce platform
Website on Word Press
Google and Facebook analytics
Design and editing photos.
Knowledge of Outdoor & Camping Niche
We are seeking hourly & cost proposals to create and implement (DDS) Digital Marketing Campaign inclusive of the following: SMM (Facebook (already set up), Instagram(already set up), and (Twitter) already set up; PPC (Facebook); Google Adwords, SEO; and Amazon Account Creation.
Can the proposals include the first month setting up and implement and subsequent months to manage the digital marketing campaign?
We appreciate your consideration with Camp Bike Hike and we look forward to reviewing your proposals!
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