Phase1: Rebranding for IT company - Logo and Corporate Identity

Brief:  Since the IT Sector is becoming very evolving and as per the new strategy of Digital transformation toward cloud, now all IT companies are looking to Portray their new image adhering to this methodology, to gain the trust and the loyalty of their Customers  Increase the engagement of stakeholders and assisting in building strong relations with other vendors to conquer a new market share  Establish a positive first impression “To be Unique “  Capitalization on the Twenty Fifth Anniversary “New Strategies - New Look & feel “  Build a preference and foot print in the Market  Raise awareness, create interest and increase number of potential leads to be on top of our client Mind “Customers Centric “ Scope of Work: Specifications of requirements: • Develop a brand platform including Mission statement and Vision • Positioning • Brand Traits and brand story. • Brand tone of voice. Brand Identity : Visual expression, Identity and guideline manual, allowing for the consistent use of the brand based on the brand strategy defined. • Creating the Brand Architecture and co-branding systems. • look and feel - Brand image including the Style, elements colors and Symbols. • Conceptualize brand spirit Stationery, presentation and templates. • Presenting the values and rationale of the Brand to the Brand committee. • Brand Book - Comprehensive branding guidelines and Corporate Identity.