Module 4 goal is to combine all previous assignments and write an executive summary and elevator pitch. The executive summary is a key element of the road show process. This document is used as the “entry” vehicle to secure the attention of venture investors. A well-written executive summary is necessary to securing a follow-up phone call and subsequent meetings with the venture investment community. The executive summary provides a one- to two-page overview of the company’s business/marketing plan. This document is to include an overview of the company, its technology, product, or service offering, marketing objectives as well as the financial requirements. The executive summary must be a well-written, succinct document that describes all the essential points that are of interest to venture investors.
Re-read the section entitled, " The Executive Summary" found on page 255 of your text. Utilizing the concept of an executive summary for a business plan, incorporate the information from all previous class activities and write and submit your own personal executive summary. Once you have written the summary, write and submit your own "Elevator Pitch". Please submit both items as part of one document.
Do not forget to add contact information at the end of your elevator pitch so potential customers or investors can locate you or your business.
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