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Facebook Launches Blood Donor Registration Feature in India
In India, a new Facebook feature to register users as blood donors has attracted mixed reactions from the public. The feature will allow individuals and hospitals in need of blood to notify nearby donors, by creating posts that include information like blood type, location, and the reason for the donation. Potential donors will be able to respond to requests via WhatsApp, Facebook Messenger, or even a phone call.
India has a considerable shortage of blood in its blood banks, with more than 38,000 donations reportedly required every day to balance it. Due to the shortage, patients and their relatives either have to search for their requirements from their own networks, or ask the public by using social media — but it is still difficult and time-consuming, both to find donors, or to donate blood to someone in need.
Facebook has more than 241 million users in India. To harness this country-wide userbase, the technology giant made it easy for Facebook users to register as potential blood donors, and connect with people or organizations within their vicinity that may need blood.
The feature became available on October 1, which is India's National Blood Donor Day.