Standing on 2016, When you are planning to invest for a website, Then I guess that you will have a plan to run this website for next 5-7 Years with out any new investment. If yes, Then I will suggest to give us only one day to prepare some pencil sketches of Design, Which will be user friendly for sure. A user should get the main information of the website with in first screen of the website. If you are okay with it then please let us know, We will research with lots of other website in same domain and will plan your website in a way, So that a customer can say WOW in first look.
Lets have a detail discussion.
Regards
Dibakar