Hello, I own a well established commercial cleaning company in British Columbia, Canada. Do to my 16 years of experience in the telemarketing and lead generation industry i started providing a lead generation service to cleaning companies all over Canada and US. I use a few different methods for generating leads.
All those systems have been tested and proven to work very well in the commercial cleaning industry.
System 1. We cold call a Territory and book appointments for a sales rep to come by and give an estimate. We use a predictive dialing platform (Gotoautodial). This allows us to have 3-5 lines dialing per every agent. By doing so we are able to speak up to %250 more potential clients per hour then you would with a single line dialing system.
-For telemarketing we offer agents from Philippines or North America.
System 2. We run a computerized voice broadcast during evenings and weekends. With this system we set up a server to call businesses and leave voice mail message stating that we we will be in their area on a particular day and if they want us to stop by for a free estimate to give us a call. With this system we can leve about 2'000 messages per day.
Advantages:
-This system generates very high quality appointments. We get 3 times better closing ratio per appointment then telemarekting.
-we can call an entire city in a short period of time and filter out some of the highest quality appointments. we can book a lot of appointments in a short period of time because the system can call up 10`000 businesses per day & Leave about 20% of those business voice mails.
-the cost per appointment is much cheaper than cold calling do to the fact that there is very little labor involved in running this system.
This system costs less to book appointments and yelds a 3 times higher quality lead, even if your using Philippines agents.
Disadvantages:
-This system requires a lot more calls than a traditional live telemarketer to book an appointment.
System 3. We run a fax broadcast faxing tens of thousands of businesses with a reply form on the bottom, which allows potential businesses to get in contact with us if they are interested in having us come by for an estimate.
Advantages:
-Very High quality appointments. We have a closing ratio of 1 in 3. -Much cheaper than cold calling. Disadvantages: Requires even more calls per appointment to be performed then voice broadcasting.
The software used to perform all of those campaigns was custom built for me do to my specifications. The system is designed and configured to work with commercial businesses. I have personally spend over $20`000.00 on software programmers developing the software for me to work specifically for the cleaning industry. I originally intended the system to be used for my cleaning company only. Seeing how successful my campaigns were I decided to resell this service to other janitorial companies. Currently in Canada i charge $50.00 per qualified appointment if 10 or more appointments are purchased. I offer discounts on order larger than 10 appointments as well.
Marketing Stats:
Our lead generation system has proven to produce very high retun on investment for our clients. With my company our average campaign stats are as follows:
Average Closing ratio blended between all campaigns is 6:1. We close in 1 out of every 6 appointments we go to.
Average account size $468.00 per Month or $5`616.00 Per Year Average account Length: 42 Months Average Contractor Cost (Vehicle, Equipment, Chemicals, & Gas Included) per contract: 50% Return ON Investment: Cost of 6 Appointments: $300.00 Total Sales: $468.00 X 42 = $19`656.00 Total Direct Profit %50: $9828 Direct Profit Per Year: $2`808.00 Annual Return On Investment: %936 ROI ***Note this does not include overhead costs, Salesman (The person hired to perform the estimates) and taxes. Other Benefits: -We hire and train our telemarkets this saves you significant amount of time looking for new agents ad dealing with turnaround. -We train the agents and we listen in live to our agents as they make calls for quality assurance. -On average in the telemarketing industry Training, Reqruting, and quality control require 8% of the telemarketing hours. If you hire an agent to work full time you can expect to spend 14 hours per month managing them to insure you get your moneys worth. -You will work with a Canadian basses call center yet pay Philippines pricing. This allows us to provide a more Americanized customer service which most outsourced agents and telemarketers lack. Please email me or call me directly to discuss this further.
My name is Patryk Golda AstroLite Services #202 - 2571 Shaughnessy St Port Coquitlam, BC Canada Office: 604 638 0774 Cell: 604 724 9415 Toll Free: 1 877 278 7646 CAD E-Mail: pgolda at astroliteservices dot com
