analyzing advertisement and writing generally on consumer behavior topics

There r 2 assignments, 1 is on research and information gathering and another on consumer behavior. For research and info gathering, I want an analysis of an advertisement, has to be a sexy one. I will upload a sample paper up here and u can have an idea of what to do. see attachment (attachments_20151210, file called research is the sample how we have to do, the other is its class slides) while consumer behavior i want u to write about "Attitude" and "group influence and opinion leadership" about wella shampoos. i will also send a sample for that to know how much u will write. see attachment (attachment sama 2 has the class slides for "attitude" and "group influence and opinion leadership") the sample of it is in the attachment called "sama" u will find 3 files there with words and tables, i want the consumer behavior assignment like that pls. and image 1 is recommendation and conclusion. Thats the format of consumer behavior assignment which will do on wella shampoos with topics "attitude and "group influence and opinion: