I have 20 years of experience working in senior roles in marketing, PR and marketing communications with a wide range of companies, and I would love to help you with PR for your beauty business.
My background includes 15 years in Fortune 100 marketing programs, and more recently, I have driven PR and marketing plans and campaigns for many clients: startups, websites, and small / medium businesses. I have extensive experience in writing and communicating effectively and creatively to drive PR, submitting and promoting press releases, and engaging the relevant media to get coverage. Example media contacts include NY Times, Huffington Post, Fast Company, TechCrunch, Mashable, Wired, major newspapers, and many more.
I have exceptional communication skills, both written and spoken, and an ability to approach the market in an analytical but also creative way.
I always take a personalized approach to PR for my clients, working closely with you from start to finish. I will help refine your messaging and value proposition, to make sure we can be as effective as possible when engaging the media. I will do individual and relevant engagement of target media to drive visibility for your company. This might include writing and distributing press releases as that makes sense for your needs.
My proposal is for a retained PR engagement for two weeks, with the fee to be paid at the beginning of each week. I would plan on spending up to 10 hours per week on your PR needs.
Joanna Lees