Attract users for my paid ios app

I have a new paid iPhone application (i.e. users have to PAY to download) which can be used GLOBALLY (although is in English language). Target is for those who are PREGNANT or for carers of NEWBORNS (Mums, Dads, grandparents, nannies, babysitters etc). I need some quick wins and a short term advertising plan to grow installations of this app in the next month (need 1,000+ downloads). Once I reach this goal I will increase the % return you receive per install. Note: If you are an advertiser etc, please include your company website in your proposal.