Select a product or service that you would like to introduce to the marketplace. It may be
a product or service from an existing company or a new concept.
· Prepare a 1750-2100 word Marketing Plan for your selected product/service. Include the
· A brief description of the product/service being offered.
· An analysis of the market in which the product/service will be offered.
i. Size and demographics of the markets
ii. Potential competitors (if any)
· An analysis of the marketing strategies that will be used for the introduction of the
iv. Sales support
· Your paper should be formatted to meet APA guidelines.
· Post your final Marketing Plan as an attachment.