Create/Manage a non-profit Campaign

Choose an organization (BIG Brothers BIG Sisters) and decide on a marketing campaign (Reading Make Cent$) or (Reading is FUN-damental) that organization will be launching that will benefit a specific social or environmentally responsible cause. Develop a marketing plan to promote the launch of the campaign to ensure its success. Create a slide show (powerpoint or google slides) with 15-20 slides that presents your plan. The slide show should include all of the components of the plan as described below along with descriptions of the organization and social or environmental cause your plan is supporting and images and videos. Be creative and realistic with your plans. The organization you choose (it can be any corporation, non-profit, small business) will determine the scale of your campaign. A small business won’t be hosting a $50,000 event. The campaign should have exact start and end dates. Create the slideshow with the idea that you would be presenting it to the CEO, president, or owner of the organization to “sell them” on the campaign. The presentation should include the following components: 1. An executive summary of the campaign, including a description of the campaign, the reasons for conducting the campaign, and the goals of the campaign. 2. The plan for advertising the campaign (social media, TV, word of mouth, etc.) 3. A PR statement announcing the campaign’s launch. 4. A description of the target market the campaign will attempt to reach. 5. A conclusion that describes the overall marketing strategy. Plan of Action:As an employee of the BIG Brother BIG Sister non profit organization i will launch a campaign (Reading Make Cent$). Will organize this campaign around volunteer mentors who work for the non profit organization. They will establish a reading program to encourage young children from age 5-13 to compete by reading books for money.