I am a Swedish fashion designer and consultant currently based in Italy. To put it very simply, I love design and fashion. I love contributing to a brand or business whether it be with freelance clients or a full time job. Currently I´m working as a Freelance designer for various customers and brands. My current clients include a English start-up luxary brand with production in Italy and suppliers with customers such as Zara, Bershka, Dutti, Scotch&Soda, Poggianti, etc.
I have excellent Illustrator and Photoshop skills. I'm experienced in creating designs from concept to production including color cards, tech packs, prints and labels.
I have extensive experience in brand management and launching new brands. I strive to create innovative, cost-effective designs to strengthen the brand image and maintain a competitive edge.
I have considerable international experience working for well known corporations such as Bestseller, with brands such as Vero Moda, Object, Peices etc, and Inditex, Bershka, Zara, Stradivarious to mention a few,as well as working freelance and as a buyer. I also hold extensive experience from collaborations during numerous visits to manufacturers in Europe, Turkey and Asia which has given her in-depth knowledge of production processes.
I thereby believe that I have the experience and strength to understand my clients and place my knowledge at best use to develop a collection that suits the clients end customers.