Business strategy: A case study of Uber (2.500 words)

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• Read the case material provided. This is available on Moodle as a file called ‘BE431 Assignment Case Material’. • Choose one of the organisations described as your case study. • Based on your own research, analyse the current strategic position of this organization both in terms of their competitive environment and their capabilities. You must draw on relevant frameworks discussed on the module. Your comments in this section should include a discussion of the extent to which the frameworks you used were helpful for your analysis. • Critically evaluate the concept of ‘disruption’ in the context of business strategy. Your analysis in this section should make specific reference to Sillince (2006). Sillince, J. (2006) “The Effect of Rhetoric on Competitive Advantage: Knowledge, Rhetoric and Resource-Based Theory.” In: Clegg, S.R., Hardy, C., Lawrence, T.B., Nord, W.R. (eds) The Sage Handbook of Organization Studies. 2nd edition. London: Sage. 800-813.

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