This assignment has to show your understanding of the relevant aspects of consumer-company relations.
-Start with your knowledge of marketing strategies of a specific product or service you
-Choose one specific product/service to evaluate for this question. Investigate and
explain how the marketing strategy and activities of the company look like, (e.g ciggaretes campaign is suggested) and explain how the marketing is evaluated by consumer organizations or other stakeholders, perhaps yourself. If there is a difference in opinion, then the case fits best for this question.
-Then evaluate whether the company and/or the consumer have acted ethically. You have to ground your evaluation in a clever understanding of the relevant [url removed, login to view] that is an application of autonomy, rights,responsibility, or beneficence is your choice.
Describe the product, the marketing and the consumer behavior and experience in about 400 words, introduce the concepts in 100 words and then you have
500 words left for your moral ethical analysis of the interaction. (app. 1000 words)