Visual merchandising is one of the most important aspects of retail, because it literally involves the layout in terms of floor plans and displays for retail locations. Of course, given the fact that brick-and-mortar locations are being challenged by internet retail tremendously, as evidenced by the massive growth of Amazon, and the fact that it has a market capitalization of around $1 trillion dollars, visual merchandising is as important as ever to entice customers to explore retail stores and make purchases.


It can be described as either an art or science, and certainly requires some understanding of psychology, as the way that a product is presented obviously has a direct effect or impression on the consumer, the same way that a logo can help with brand identification/loyalty. It is a field that requires understanding the demographic of the consumer, and appealing to their beliefs and values.


Visual merchandising involves designing the layout of a retail store, and exploring lighting and music options that will help the customer be comfortable enough to want to explore the store, and thus make as many purchases as possible. It also includes photography,

signage, and displays, and works to augment the environment in a way that will lead to more revenue for retail businesses, which will lead to profit, which can help a business grow, expand, and create more jobs. 

 

 

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    Project Brand Tira Jeans 2 μέρες left

    Project Tira Jeans S/S 2023, Pada Collection ini saya mengangkat tema dengan Utility Denim. Yang dimana utility merupakan kebermanfaatan. Yang menjelaskan manfaat sebuah produk atau kegunaanya bagi pengguna. Disini saya mengangkat tema tersebut karna pada era Gen Z ini produk fashion sangat amat memiliki kebermanfaatannya dari segi fungsional. Alasan munculnya utility street fashion adalah akibat dari perubahan gaya hidup yang disebabkan oleh gaya hidup keliling. Konsumen dengan pola pikir nomaden selalu dalam perjalanan dan mereka tidak ingin membawa tas tambahan yang berat.

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    Trophy icon logo for AIKOT! 15 ώρες left

    I need a logo for Management/LEAN/sales process consulting company. The company name is AIKOT! Letters come from finnish words Ajattele, Ideoi, Kokeile, Opi, Tee (Think, Ideation/Generate an idea of, Experiment, Learn, Do). Logo should communicate a the brand values of Trustworthiness Helping the customer Organized Fun Result oriented Our customers are mainly B2B companies. My own idea of logo is presented on the JPG attached. I thought of CAPITAL letters in a box. Capital letters could be e.g. shaded/angled and the remaining letters of each word could be incorporated into the shadowed/angled part of the letter? It could be nice if there are both horizontal and vertical logos. If the letters are designed to incorporate the respective words horizontal or vertical alignment should be quite e...

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