Marketing proposal for the finest Wooden Row Boat in the world!

  • Κατάσταση: Closed
  • Βραβείο: $150
  • Ληφθείσες Συμμετοχές: 22
  • Νικητής: gburelo

Σύνοψη Διαγωνισμού

Hello Freelancers!

READ THIS FIRST: Please submit your proposal as a contest entry in text. You can screenshot what you write or perhaps export to an image file from PDF? I realize this contest format is a little awkward, but lets try it!

I manage the digital marketing (website, social media, search marketing) for a small manufacturer of wooden boats. They have amazing products and I'd really like to start generating more leads (and sales) for them online.

Want I'd like to see from this contest is a proposal outlining a digital strategy for generating leads online that builds on what I've done so far. It can be as short or as long as is appropriate. Proposals that show a foundation in design thinking, and ideally understanding of Lean principles, are preferred.

Right now we have a website at http://winchesterboatworks.com and a facebook presence at www.facebook.com/winchesterboatworks. Take a look at what is there to get a feel for the company, and be aware of what you might add or change to make what's there more effective.

I am interested in re-marketing using facebook and google. I would also like to implement adwords to test messaging and images for print media ad buys.

It is likely that the contest winner will be hired to assist in implementing their proposal. I also work with a couple of other companies, and if we work well together I will need other similar projects done.

I'm happy to work with a team or an individual.

Thank you for you submission!

Προτεινόμενες Δεξιότητες

Σχόλια Εργοδότη

“Freelancer has excellent knowledge of market, product, customer development. Will most definitely be relying on his expertise to help with strategy and implementation on an ongoing basis. ”

Εικόνα προφίλ jjmechame, United States.

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Δημόσιος Πίνακας Διευκρινίσεων

  • VinayCh1
    VinayCh1
    • Πριν από 7 χρόνια

    Hi Jjmechame , Requesting an update on the results. If you need anymore details please do feel free to connect.

    • Πριν από 7 χρόνια
  • gburelo
    gburelo
    • Πριν από 7 χρόνια

    HI! After submitting my first entry I realised the text goes unformatted and the link gets loss between all the text. Both entries lead to the same document. Sorry for the mess. Best regards!

    • Πριν από 7 χρόνια
    1. Zexcelpva
      Zexcelpva
      • Πριν από 7 χρόνια

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      • Πριν από 7 χρόνια
    2. gburelo
      gburelo
      • Πριν από 7 χρόνια

      Hey jjmechame, thank you for your feedback! As an additional note to my proposal, there are many specific tactics that could be implemented but here the question is which ones do RELLY suit our customers and which ones do REALLY create traction. That is the point of the Design Thinking / Lean process that I am proposing you. In this document for example, you can see a list of 100 tactics and a format that allows you to run the tests in the search of the best ones.

      Link: https://www.dropbox.com/s/5s1nwaqoc8z1pxi/TACTICS.pdf?dl=0

      So the process to try the specific tactics would be:
      1. Define the Value Proposition (The one I explain in my entry).
      2. From the list of tactics, choose the ones that would suit us to get to Product-Market fit.
      3. Run the tests in a moderate way.
      4. Evaluate the results.
      5. Try the best ones in a bigger scale.

      (Many of the tactics are free and the rest are very low cost).

      I hope this helps too. Best regards!

      • Πριν από 7 χρόνια
  • sandrinzzzzz
    sandrinzzzzz
    • Πριν από 7 χρόνια

    I would really appreciate if you could read entry #12 and leave me some kind of a feedback

    • Πριν από 7 χρόνια
  • ngocdbk
    ngocdbk
    • Πριν από 7 χρόνια

    Hi jjmechame, please help check entry #22

    • Πριν από 7 χρόνια
  • rajeshkumar910
    rajeshkumar910
    • Πριν από 7 χρόνια

    Now i am new on "freelancer" but i am not fresher so as a proof i have mention my odesk profile.I am a Google Adwords Certified expert , have about 5 years of an experience. All the advanced tools like Keywords tool, placement tool, conversion optimizer, ad planner, traffic estimator, analytics etc. are used to deliver you the best.
    I've already handled various sized clients like low budget, middle level & high level campaign on Google adwords whose ranging from ($100 - $70,000) monthly budget with great business Leads and Successful conversions.

    Google AdWords™ Certified:
    ------------------------------------------
    https://www.google.com/partners/#i_profile;idtf=116340249358961651048;

    Odesk Profile:
    ---------------------
    https://www.odesk.com/users/Google-Adwords-Certified-Analytics-Facebook-Ads-Bing-Ads-Expert_~013dc336b241094999?tot=1&pos=0

    • Πριν από 7 χρόνια
  • VinayCh1
    VinayCh1
    • Πριν από 7 χρόνια

    Hi jjmechame, Have submitted my proposal, do share your thought or any additions required. Hope it meets your requirements.

    • Πριν από 7 χρόνια
  • vadimkalev
    vadimkalev
    • Πριν από 7 χρόνια

    #21 is the best

    • Πριν από 7 χρόνια
  • ronty
    ronty
    • Πριν από 7 χρόνια

    click on my entry #8 . then you see "Full View" option Top right Corner, click on it. you will get my work. i am multiple "online marketing plan" writing contest winner. without reading you cant justify me. guarantee. thanks

    • Πριν από 7 χρόνια
  • ronty
    ronty
    • Πριν από 7 χρόνια

    please check entry #8 . i have uploaded in jpg format because word file do not allow. please check in "full view" option

    • Πριν από 7 χρόνια
  • sandrinzzzzz
    sandrinzzzzz
    • Πριν από 7 χρόνια

    Could you please take a loo at entry number #12 ? Thank you!

    • Πριν από 7 χρόνια
  • Facebook Marketing Expert
    Facebook Marketing Expert
    • Πριν από 7 χρόνια

    Here is a communication gap,can explain better via chat.

    • Πριν από 7 χρόνια
  • mytechrets
    mytechrets
    • Πριν από 7 χρόνια

    Hi

    We are a bulk email marketing company with more than 10 years of experience and expertise in this area. We basically provide provide bulk email marketing solutions to our customers.

    If you are an affiliate marketer or you want to promote your own service/products we can provide you solutions where you will be able to send more then 1 million emails per day with us.

    Our Expertise includes setting up bulk email marketing servers with Interspire, PowerMTA and Postfix to ensure high inbox delivery with properly configured DKIM, DMARC, SPF and IP rotation to ensure lowest spam rate.

    Apart from server setup we can also provide you services like database and email list management, newsletter creation and managing your email campaigns. We can also provide you with huge and verified bulk email database for USA.

    To know more about our services please visit our website http://mailbrainiers.com

    You can also contact us via skype. Our skype id is: brainiers.

    Regards
    Ruchi

    • Πριν από 7 χρόνια
  • aneta9
    aneta9
    • Πριν από 7 χρόνια

    A couple of questions just to clarify what you are aiming at:
    -You look for new visuals, navigation pattern, and possibly content of the website and social media to make people WANT to contact the client. Is that correct?
    - Once above is done, you want to increase the number of visitors through ads? Correct?
    - Also an additional info request: Boat building and fixing is NOT a small cost spontaneous online purchase. Could you share the paths and motivations of previous/existing clients? In other words, what do you know about the typical clients already? Who are they? What are their budgets? What are their concerns? Age? Possibly, how much they use web resources that are already available? Do they prefer personal telephone talk or digital communication?
    It would be great if you share as much of this information as you could!

    • Πριν από 7 χρόνια

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