Butcher shop visual identity
- Κατάσταση: Closed
- Βραβείο: €240
- Ληφθείσες Συμμετοχές: 19
- Νικητής: mariacastillo67
This project consists of creating the visual identity of a butcher's shop specializing in the sale of beef and pork. The butcher shop is located on a farm in the countryside in Switzerland (french-speaking part) and sells only products from his beef and pork farming (the origin of the meat is therefore exclusively local). The name of the butcher's shop is "Chez Galli" (or "Boucherie chez Galli", "Boucherie" being the translation of butcher's shop in French).
The butcher also offers a catering service for events ranging from 15 people to 200 people for events taking place on the farm (premises are made available) or off the farm (this service is used at sports events or corporate/associative dinner for example).
The customers of the butcher shop are:
• Private persons (direct sale to the butcher's shop).
• Restaurants in the area (orders delivered directly to the restaurant).
• Associations or companies (for the catering service).
The visual identity must include the following elements:
• A logo (either an icon + stylized text or stylized text only). The logo should be simple / effective and in blue / black tones.
• A flyer for private customers including contact information and price list (50 products). The flyer must highlight the quality of the meat, the local origin, the craftsmanship, the care of the animals.
• A flyer for restaurants including contact information, the price list (30 products), the geographical area served. The flyer must highlight the excellent quality / price ratio, short delivery times, flexibility.
• A flyer for associations / companies including contact information, list of choice menus (4 menus, with price and maximum number of people) and an illustration indicating the possibility of organizing the event / meal at the farm or elsewhere. The flyer must highlight the friendly and rustic nature of the meal and the excellent price / quality ratio.
• 1 banner for the home page of the website (1920x480 format) highlighting local provenance, craftsmanship, price / quality ratio.
• 1 banner for the "private clients" page of the website (1920x480 format) highlighting the quality of the meat, the local origin, the craftsmanship, the care of the animals.
• 1 banner for the "restaurateurs" page of the website (1920x480 format) highlighting the quality / price ratio, the flexibility.
• 1 banner for the "catering" page of the website (1920x480 format) highlighting the convivial and rustic nature of the meal and the excellent price / quality ratio.
• An impersonal business card to distribute to restaurateurs.
• An impersonal business card to be distributed to associations / companies (catering service).
• A table set including the contact information and the price list (50 products).