Brand identity and logo refresh

• Κατάσταση: Closed
• Βραβείο: $110
• Ληφθείσες Συμμετοχές: 34
• Νικητής: apurva0459

Winner

Σύνοψη Διαγωνισμού

Hello,

We need a logo and brand identity refresh.

Our identity:
Aboriginal Investment Group is a not for profit organisation in the Northern Territory of Australia (it is a hot and dusty place!).

Our vision is to engage in sustainable development to enable prosperity to the lives of Aboriginal people in the NT.

We are passionate about economic development for prosperity and invest in projects that will improve for lives of people living in Aboriginal communities. For example, laundromats, general stores, solar power projects, and worker accommodation. Because we invest in infrastructure we have a strapline of building stronger communities.

Our primary target audience is Aboriginal people and our organisation is made up Aboriginal people. Our logo uses the three key colours of the Aboriginal flag (black, yellow, red) because we want people to instantly understand we are about Aboriginal interests and affairs.

Your task:

Refresh the logo (attached)

It is possible to use the acronym of AIG instead of Aboriginal Investment Group. But also the full name will also be considered.

The colours cannot be altered but it may be possible to introduce a new colour from the colour palette in the style guide (attached).

A graphic feature could also work such as the circles that are on the shirt graphic (attached)

Could you provide one version without the strapline of 'building better communities' and one version with the strapline included?

I have attached the style guide for AIG will contains the correct typography, and graphics and colours.

Προτεινόμενες Δεξιότητες

• Σχεδιασμός Λογοτύπου