Antwerp Urban Expo!
Antwerp was once the commercial center of the Spanish empire and today it is the fashion capital of Northern Europe. Its main shopping street, de Meir and central crossing point: Suikerrui have been used as urban Freelancer playgrounds for several days(approximately 82000 pedestrians/day and we exposed during week end). The Central station, which has been nominated one of the world’s most beautiful train stations, has been circulated around by local bicycle drivers carrying the freelancer logo. Some are still exposing it to this day(+-50 000). The whole city has also met our mascot: Katsu the freelancer shiba inu(+-82000). Among others, over 400 management students have had the Freelancer website explained to them. And many more were exposed to it when students and residents with the logo while they were given information about what Freelancer does and how it works.(+- 1000) This brings us to a total of 247 000 people exposed to the logo.